Most social media presences don’t generate leads because of strategy failures, not posting frequency. Pick two platforms where your ideal customers spend time. Define 3–5 content pillars at the intersection of what your audience cares about and what your business has expertise in. Optimize for comments, saves, and shares — not just views. Use a 4:1 ratio of value posts to direct offers. Track profile visits, link clicks, and landing page conversions — not follower count. Be consistent for 3–6 months before expecting meaningful lead results.