Video is the dominant content format across every major platform. YouTube is the second-largest search engine. Short-form (under 60 seconds) for new audience reach — post 3–5x/week minimum for meaningful algorithmic distribution. Long-form YouTube for search-based...
Most social media presences don’t generate leads because of strategy failures, not posting frequency. Pick two platforms where your ideal customers spend time. Define 3–5 content pillars at the intersection of what your audience cares about and what your...
