Google Ads captures demand — someone searches, your ad appears. Facebook Ads creates demand — you interrupt someone based on their profile. Google wins for high-intent, immediate-need products and services. Facebook wins for interest-based targeting, e-commerce in...
Google Ads is an auction where Ad Rank — bid combined with Quality Score — determines position. Quality beats budget. Know your LTV, conversion rate, and max affordable CPA before starting. Start with Search campaigns targeting high-intent keywords. Build extensive...
