GA4 is event-based. Connect Google Search Console, set up conversion events, connect Google Ads, and filter your own traffic. The reports you’ll actually use: Traffic Acquisition (which channels drive conversions), Pages and Screens (which content produces conversions), Conversions (the number that matters most), and Demographics (are you reaching your target customer?). Answer these three questions weekly: Which channels drove the most qualified traffic? Which pages produced the most conversions? Are conversion trends moving in the right direction?