Optimize your Google Business Profile first. Build location-specific service pages. Generate reviews systematically — email customers 3–7 days after service with a direct review link. Ensure NAP (Name, Address, Phone) is identical across your website, Google Business Profile, and every directory. Build local links from news outlets, Chamber of Commerce, and local associations. For multi-location businesses, create unique content for each location page — never duplicate with just the city name swapped.